La Jolla Group is a multi-brand operator with decades of experience scaling lifestyle brands. We provide the backbone—strategy, infrastructure, and execution—so brands can grow deliberately without compromising profitability.
Our Brands
Our Values
We proudly support a curated portfolio of lifestyle brands across surf, outdoor, streetwear, and premium casual categories.
Consumer-Centric
Every decision starts with the customer in mind.
Agility
We adapt quickly in a constantly shifting market.
Accountability
We hold ourselves accountable to our partners, our performance, and our promises.
Our Partner Success Stories
Since partnering with LJG in 2019, PSD has scaled revenue more than 14x while expanding into national retail and maintaining profitability.
PSD + LJG
“From day one, LJG was the partner we didn’t know we needed. Their support made our growth possible.”
— Curt Flaitz, PSD Founder and CEO
Our Community
