La Jolla Group is a multi-brand operator with decades of experience scaling lifestyle brands. We provide the backbone—strategy, infrastructure, and execution—so brands can grow deliberately without compromising profitability.

Our Brands

Our Values

We proudly support a curated portfolio of lifestyle brands across surf, outdoor, streetwear, and premium casual categories.

Consumer-Centric

Every decision starts with the customer in mind.

Agility

We adapt quickly in a constantly shifting market.

Accountability

We hold ourselves accountable to our partners, our performance, and our promises.

Our Partner Success Stories

Since partnering with LJG in 2019, PSD has scaled revenue more than 14x while expanding into national retail and maintaining profitability.

PSD + LJG

“From day one, LJG was the partner we didn’t know we needed. Their support made our growth possible.”

— Curt Flaitz, PSD Founder and CEO

Our Community

PSD Underwear
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